Meet The Makers: Wolf & Pine

We caught up with the owner and creator of Wolf & Pine. If you haven't heard of this company yet, you need to be in the know. 

Wolf & Pine was created to provide organic & vegan personal care products to people who give a shit about their health, animal welfare and preventing the degradation of the planet.

What is your background, can you tell us a little about yourself?
I’m originally from the boondocks of Chelmsford. I spent most of my time growing up playing sports, in nature and fostering a love for art in many expressions. My fascination with different modalities of wellness began at a young age where I knew very intuitively that plants & humans have a symbiotic relationship. Fast forward many years later, I graduated university and became a Registered Nurse. I knew from the start that it wasn’t a good fit for me, but it took a few more years of beating my head against a wall to be absolutely certain. Not that there’s anything wrong with nursing, I just prefer holistic & integrative approaches to medicine. I started Wolf & Pine last year, looking to create wellness products that were in line with my values as an animal-rights advocate & environmentalist.


How did you hear about Sudbury in a Box, and why did you get involved?
I learned about Sudbury in a Box when I moved back from Vancouver. I thought it was a wonderful concept to shed some light on local makers doing cool things. After living an urban center for some time, I loved the idea of having a piece of home in a box. 

Why do you think it’s important to “buy local”?
I think buying local helps to put money in the pockets of those evoking change. I’m a firm believer that every time you make a purchase, you’re casting a vote of what kind of world you want to see, those dollars are funding ideas a creating a movement, whether it’s on a small or large scale.
I think it’s also important to support the local economy versus larger corporate monoliths who inevitably forgo quality and integrity for their bottom dollar. 




What is your favourite product? 
I personally love the masks, especially So Hip it Hurts. I think using something so natural as earth & herbs to re-calibrate the skin so satisfying. I also love that I can incorporate it into a self-care ritual. 

Do you have any tips or tricks for new entrepreneurs in Sudbury?
The expressions “follow your passion” and “pursue your dreams” are almost slimy to me.  So no, not that. 
I think the best advice I could offer to a new entrepreneur is 1) don’t refer to yourself as an entrepreneur, you sound like a douche  2) It’s easy to get caught up & overwhelmed with the all the steps you need starting a business, so much so that you might never pursue your idea. Just focus on the first few steps; once those are complete, focus on the next steps. 
3) Stress reduction is key to allow for new ideas to come through. I’m still working on this, cause my default mode is just on the cusp of neurosis. 



And finally, what do you love about Sudbury the most?
I think it’s often overlooked, but we have such a diverse flora in this region. There are wild edibles everywhere! We are so fortunate to have a vast amount of green space and natural marvels that are so accessible.

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